*BET Networks’ acquisition of Soul Train this past April has given the historic brand a new beginning. One can only imagine what to expect from this year’s upcoming Soul Train Weekend in Las Vegas, Nov. 3 – 6.
According to reports the purchase of Don Cornelius’ iconic creation includes ownership of one of the largest African-American music content libraries. It’s said to consist of more than 1,100 television episodes and 40 specials. One can only speculate how BET could utilize this treasured video archive, but what about Soul Train’s incredibly deep catalog of online content?
Having relaunched Soul Train Awards in 2009, some would say BET has already introduced Soul Train to a new generation while keeping its name alive and respected. For those who frequented SoulTrain.com, they may argue the official website did that also.
SoulTrain.com originally launched in 1999 as a hand coded site. It got new life once relaunched in ’09 under Soul Train Holdings, LLC. Not content to revel in Soul Train’s television past, the website employed a creative, experienced team that stepped boldly into the brand’s future. Where Soul Train presented the freshest music, styles, and top celebrity guests on TV every Saturday at noon, SoulTrain.com did the same online Monday through Friday.
Singer, songwriter, and entertainment journalist Rhonda Nicole Tankerson was the site’s managing editor up until the BET purchase. A graduate of Southern Methodist University, Tankerson previously served as Feature Writing Fellow with Walt Disney Studios and was also personal assistant to legendary radio host Tom Joyner.