Ye Tremendous Bowl Advert
Authorized Earlier than Yeezy.com Went Full Nazi
Printed
Kanye West pulled some very costly, very antisemitic wool over the eyes of FOX when he bought his Tremendous Bowl Sunday TV advert … TMZ has realized.
The 30-second spot, which Kanye says he shot on his iPhone, shocked a number of viewers … seeing as how the rapper had simply gone on a horrible antisemitic rant — flatly declaring on Friday, “I’m a Nazi.”
![020725_tmz_live_kanye_kal](https://imagez.tmz.com/image/f2/16by9/2025/02/07/f2c7fb9d941e4c78b8b0bff15babde3f_md.jpg)
TMZ.com
Sources with direct data inform us FOX really accepted the advert Friday to air Sunday in 3 markets — L.A., Philly and Atlanta — however that course of was purely based mostly on 2 issues … the content material of the advert, and the web site it was selling, yeezy.com.
We’re advised the video of Ye — sitting in a dental chair speaking about his new grill and saying nothing else, however “Umm” again and again — handed muster with FOX, and after they checked his web site Friday there was nothing offensive on it … simply regular Yeezy athletic and athleisure gear.
Sooner or later on Sunday, although, he diminished the positioning choices to just one item … a white T-shirt with an enormous swastika on the chest.
The actual fact Ye was spewing all kinds of hate on social media late final week didn’t come into play — we’re advised FOX accepted the advert purely on the premise of its content material.
Our sources say Ye purchased the spot — which price him $8 million — via a third-party promoting company. It is unclear when he made the acquisition or when he shot it, however we’re advised it is generally the company’s job to vet the shoppers it is pitching to networks.