A brand new American Eagle promoting marketing campaign centered round actress Sydney Sweeney is credited with propelling the corporate’s inventory by greater than 15% this week.
On the shut of buying and selling on July twenty second, American Eagle’s inventory was priced at $10.20. The marketing campaign with Sydney launched the next day. By Thursday morning, the inventory peaked at $12.00 earlier than closing the week at $11.76 — marking a 15.29% enhance and an estimated $310 million increase to its market valuation, pushed largely by the marketing campaign’s viral success and a surge in on-line investor curiosity.
The marketing campaign, formally titled, “Sydney Sweeney Has Nice (American Eagle) Denims,” includes a sequence of playful and provocative clips selling the retailer’s denim assortment. A number of of the movies have since gone viral on social media, every amassing over 30 million views.
Associated Video
This isn’t Sweeney’s first viral advert marketing campaign of the 12 months; she beforehand teamed up with pure cleaning soap model Dr. Squatch to launch bars of soap infused with her actual bathwater.
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Each day (@sweeneydailyx) July 24, 2025
Sydney Sweeney for the brand new American Eagle marketing campaign. pic.twitter.com/TQkOtmObfw
— Sydney Sweeney Each day (@sweeneydailyx) July 24, 2025
