Director exude confidence
Sharing his thoughts about the Chikiri Chikiri song, Buchi Babu Sana shared that no sooner he heard the tune composed by Rahman he was confident the song would instantly strike a chord with the audiences. “But the response is bigger than anticipated; it is overwhelming. Chikiri is a very colloquial word that means ‘cute,’ and is confined to a specific region. But Rahman sir’s tune and Ram Charan garu’s incredible energy in the hook step made it an instant hit.” Jani Master choreography has been a major highlight.
Song stays true to the narrative
The director further reveals that he wanted to retain the essence and authenticity of the song to stay true to the script. “The song is basically a celebration of Peddi’s ‘love at first sight’ moment. How someone who lives in the mountains is mesmerized when he sees his Chikiri (Janhvi Kapoor) for the first time in the village. She stirs a sea of emotions within him, and that’s the song situation. So, we attempted to drive the narrative where Peddi celebrates her beauty. At the same time, we didn’t want to deviate from the core plot, and that’s what truly resonated with people.” He credits cinematographer Rathnavelu for the aesthetic and stunning visuals of the song. Peddi is a rustic sports drama set in the 1980s in Uttarandhra region. The film chronicles the emotional journey of a spirited villager who tries to unite his community through sports in a bid to defend their pride against a powerful rival.
: Also Read: Chikiri Chikiri: RGV Says, Ram Charan Is Raw, Real, and Explosive
