Recruitment advertisements for U.S. Immigration and Customs Enforcement (ICE) are no longer running on Spotify, the streamer has confirmed. Variety was the first outlet to report the news.
Last October, Spotify held firm in its decision to air immigration-enforcement ads between songs for users on the company’s free tier: “This advertisement is part of a broad campaign the US government is running across television, streaming, and online channels,” the company said in a statement. “The content does not violate our advertising policies.”
Spotify now says the ICE ads stopped running at the end of 2025—meaning Wednesday’s fatal shooting of a Minnesota woman by an ICE agent did not play a factor. “The advertisements mentioned were part of a U.S. government recruitment campaign that ran across all major media and platforms,” a spokesperson said in a statement to Pitchfork, adding that the ads “ended on most platforms and channels, including Spotify, at the end of last year.”
The campaign—which also included streamers Amazon and YouTube, among others—was part of the Trump administration’s $30 billion investment to hire more than 10,000 deportation officers by the end of 2025. News that Spotify was airing ICE ads was met with widespread criticism from fans and artists, leading to a general boycott of the streamer by grassroots political organization Indivisible. Last November, musicians launched a separate boycott called No Music for ICE aimed at Amazon over its own ICE contracts.
