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Glad Thursday, Bombers and Bombshells!
Earlier this week, I traveled to Charleston, South Carolina to rejoice Sergio Hudson’s collaboration with Volvo Vehicles USA — a strong partnership honoring 70 years of Volvo within the U.S. and uniting two manufacturers deeply related to South Carolina.
Sergio Hudson has deep roots in South Carolina — his mom hails from Charleston, and the connection to the area runs even deeper than he initially realized. Charleston can be residence to certainly one of Volvo’s main factories, the place the brand new EX90 is produced — the very car that impressed his newest collaboration.
Reflecting on the partnership, Hudson shared, “That is the place the automotive is made. There’s a triple connection for me. Our first household automotive was a Volvo, and my mother labored for Mack Vans, which was later acquired by Volvo. They make the automotive that impressed the gathering right here in Charleston, the place my mother was born. I had no concept there was a Volvo plant right here, and after they determined to host the occasion on this metropolis, it felt so full circle. I used to come back right here each summer time — it actually seems like residence.”
Hudson stated they “have been approached about designing a mini assortment impressed by the EX90, utilizing the supplies and coloration palette of the automotive.” In the meantime, Silla from Volvo praised the synergy: “I really like that his designs are classical and timeless with a twist — the way in which he combines colours in sudden methods is elegant and complex. That’s precisely the spirit we wish for the EX90. It’s the proper match.”
She defined, “We come from an organization rooted within the North — a real Scandinavian model. Performance has all the time been on the core of what we do, formed by a harsh local weather and a deep dedication to security. For a very long time, Volvo was seen as sitting between mainstream and luxurious, however our purpose has been to maneuver confidently into the premium area. We’ve centered on craftsmanship, consideration to element, and creating designs that really feel distinctly Scandinavian — calm, understated, and refined, but by no means boring.”
The journey started with a becoming, the place I previewed the capsule assortment firsthand.
Impressed by the absolutely electrical Volvo EX90, Sergio Hudson created a limited-edition line that features a Grey Tailor-made Wool Mix Automotive Coat made out of the identical sustainably sourced wool used within the car’s seats, and a Nordico Belt in Daybreak, impressed by Volvo’s signature three-point seatbelt. The three-look capsule strikes effortlessly from informal denim to modern houndstooth suiting to after-hours sparkle — an ideal reflection of Hudson’s timeless, assured fashion.
Day one concluded with an intimate dinner introducing visitors to the gathering and the design philosophy behind it.
On day two, we took a scenic drive in Volvo’s electrical fashions to a surprising villa by the ocean, the place the serene views mirrored the magnificence of the partnership.
The expertise ended with a scrumptious dinner at Sorelle, certainly one of Charleston’s greatest Italian eating places — the proper near an inspiring and fashion-filled getaway.
In fact I wore Sergio Hudson the entire time!
Congratulations to Sergio Hudson on this modern collaboration with Volvo Vehicles — a celebration of design, craftsmanship, and sustainable luxurious that really embodies Volvo’s tagline, “For all times.”
The Sergio Hudson x Volvo assortment will probably be obtainable solely on-line starting October twentieth, 2025, at volvocars.com/us/l/sergio-hudson.
Photographs: Sully Sullivan
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