Using synthetic intelligence continues to be a scorching matter in Dungeons & Dragons circles, largely as a result of contradictory statements made by the tabletop RPG’s design workforce and their boss, Hasbro CEO Chris Cocks. Generative synthetic intelligence continues to be a scorching buzzword in lots of industries, with CEOs and tech sorts on the lookout for methods to include AI into their enterprise fashions. AI is seen as a technique to streamline productiveness by changing human work with work generated by a pc. Whereas AI is being included into extra initiatives, it is but to make a noticeable affect in any gaming fields.
One space the place pressure exists over AI is Dungeons & Dragons. The sport and its franchise workforce at Wizards of the Coast have come out in opposition to utilizing AI to create DnD merchandise. Whereas DnD has an official assertion talking out in opposition to AI posted to official web sites, the CEO of Hasbro, Chris Cocks, has repeatedly spoken out in favor of utilizing AI in numerous DnD-related initiatives. Based mostly on how bullish Cocks is on AI, it appears virtually sure that DnD is approaching a crossroads, one which might be disastrous for the sport if it heads within the incorrect path.
What Hasbro’s CEO Has Stated About AI and D&D
Hasbro’s CEO Has Repeatedly Pushed For Utilizing AI To Facilitate D&D Video games
Cocks has repeatedly pushed the concept AI can be utilized to boost Dungeons & Dragons video games. In a September 2024 dialogue with Goldman Sachs (by way of EN World), Cocks pointed to his private expertise utilizing AI in DnD video games. “I play with in all probability 30 or 40 folks frequently,” he stated. “There’s not a single one who does not use AI by some means for both marketing campaign improvement or character improvement or story concepts. That is a transparent sign that we should be embracing it.“
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Cocks does not appear to be as considering utilizing AI to create DnD adventures on the market, however relatively merchandise designed to spontaneously create paths ahead in DnD campaigns. In the identical interview, Cocks stated, “The themes round utilizing AI to allow user-generated content material, utilizing AI to streamline new participant introduction, utilizing AI for emergent storytelling, I believe you are going to see that not simply our hardcore manufacturers like DnD but additionally a number of of our manufacturers.”
Extra just lately, Cocks introduced up potential AI merchandise for DnD in an interview with Semafor. Calling himself an “AI bull,” Cocks talked about an AI subscription service to permit Dungeon Masters to “enrich” their DnD campaigns and referred to AI as “an excellent leveler for user-generated content material.” “[AI is] supercharging fandom,” Cocks stated within the Semafor interview, “and I believe that’s simply internet good for the model.”
D&D’s Official Stance on AI Defined
D&D’s Design Crew Has Banned Use Of AI In The Making Of D&D Merchandise
Whereas Cocks is bullish on AI, DnD has particularly spoken out in opposition to utilizing AI in its initiatives. After a contract artist admitted to utilizing AI to generate art work for Bigby’s Presents: Glory of the Giants, DnD launched a collection of statements by way of the D&D Beyond platform about using AI to make DnD merchandise. “Our inside tips stay the identical with reference to synthetic intelligence instruments: We require artists, writers, and creatives contributing to the DnD TTRPG to chorus from utilizing AI generative instruments to create remaining DnD merchandise,” the assertion reads.
DnD’s designers have additionally repeatedly identified that Dungeons & Dragons is a sport made by folks for folks. Their assertion particularly factors to the human factor as what makes DnD what it’s and why it continues to be so particular to thousands and thousands of gamers world wide. “We work with among the most proficient artists and creatives on the planet, and we imagine these individuals are what makes DnD nice,” their assertion reads.
Why D&D Is On A Collision Course With AI
D&D’s Statements Conflict With Assertion Of CEO
Clearly, Cocks’ stance on AI is incompatible with the DnD workforce’s view on AI. Nonetheless, there does look like some wiggle room that Cocks might use to push a DnD-branded AI product of some type. Whereas bodily and digital DnD merchandise like adventures are clearly off-limits (per the DnD assertion on AI), there’s nothing that stops Wizards from releasing a generative AI software that “enhances” the DnD expertise in the same method to Maps or Dungeons & Dragons‘ Sigil on D&D Past. That would vary from creating fast AI-generated journey prompts to one thing extra complicated like art work or landscapes.
Nonetheless, there are nonetheless a number of hurdles and pitfalls {that a} DnD-branded AI product would face. The primary is the apparent problem of coaching the AI software. Wizards of the Coast owns tons of art work and journey content material associated to DnD, however they nonetheless would possibly face royalty points. The second is how DnD would promote this merchandise to followers, on condition that the design workforce has so strongly come out in opposition to AI prior to now. Lastly, there’s the matter of implementation, as Wizards would probably need to make important investments to create any AI-based product.
D&D & AI Would Be Disastrous For The Recreation
AI Ignores The Human Aspect of D&D, Which Is Essential
Finally, I believe that any “official” AI product could be disastrous for Dungeons & Dragons. The sport is an expression of human creativity and has thrived on that creativity for many years. It’s in essence a grassroots sport, a manner for folks to take pleasure in one another’s firm and inform fascinating tales. Though DnD gamers have all the time used shortcuts to inform these tales (similar to pulling monsters from different fantasy tales or folklore), they have been moderated by humanity and never by a pc program.

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Moreover, nearly all of DnD players seem to be firmly against AI merchandise for DnD. The sport remains to be recovering from the OGL crisis a couple years ago, the place Wizards of the Coast tried to scuttle a long-standing license that allowed third events to publish DnD books and materials. Releasing an AI product would probably draw the ire of numerous DnD followers and would probably push much more gamers away from the sport. To be blunt, it is dangerous enterprise for DnD to launch an AI product of some type, though it is unclear if C-suite executives perceive that.
On the finish of the day, Dungeons & Dragons is a sport made by people for people. The designers and workforce that stewards the sport perceive that, however their boss does not appear to know or care. There appears to be a severe inflection level approaching for DnD relating to official AI merchandise, and all we are able to hope is that those that perceive what makes Dungeons & Dragons so fantastic finally win the day.
Supply: EN World, Semafor, D&D Beyond

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Dungeons and Dragons is a well-liked tabletop sport initially invented in 1974 by Ernest Gary Gygax and David Arneson. The fantasy role-playing sport brings collectively gamers for a marketing campaign with numerous parts, together with talents, races, character lessons, monsters, and treasures. The sport has drastically expanded because the ’70s, with quite a few up to date field units and expansions.
- Unique Launch Date
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1974
- Writer
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TSR Inc., Wizards of the Coast
- Designer
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E. Gary Gygax, Dave Arneson
- Participant Depend
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2-7 Gamers