Earlier than releasing his nice new album, Live Laugh Love, Earl Sweatshirt performed it for followers at a Los Angeles listening party. The factor was, the rapper was not there, as an alternative sending an imposter the way in which that the late MF Doom used to do. Earl Sweatshirt is now giving a behind-the-scenes glimpse into the entire imposter course of, by way of his new video for “Crisco.”
The brand new video, from director, producer, and editor Jimmy Regular, begins with a easy message: “earl was not wanting ahead to acting at his album listening get together. as an alternative, he determined to solid somebody to embody his total essence on stage.” From there, we see that Sweatshirt, his mom, and Zack Fox auditioned 4 males to fill in for the rapper. The apparent candidate was Gary Murakami, who spent a while with Sweatshirt to see what residing life because the Californian is basically like. The visible ends with Murakami’s stand-in efficiency for Sweatshirt on the get together. Watch the “Crisco” video beneath.
“Crisco” is the second Stay Snigger Love observe to get a music video, following “Tourmaline.” The album follows 2022’s Sick! and the Alchemist collaboration Voir Dire.