Guess Co-Founder Defends A.I. Model, Says Real Models Won’t Ever Disappear

The longer term is feminine — and apparently faux too, ‘trigger Guess is getting roasted for utilizing an A.I. mannequin of their new advertisements … however the model’s co-founder is out right here sticking to his weapons, telling us there is no hazard of real-life human fashions going extinct.

Paul Marciano — the style model’s co-founder — tells TMZ he’s all the time been one to shake issues up, like when he dropped that daring crimson brand in ’85 whereas everybody else was caught in B&W. And it is the identical vibe now … A.I.’s simply the brand new toy on the town, so it caught his eye and he ran with it!

Paul tells us he is blown away by how actual it seems. So when he came across an IG account of an A.I.-driven advertising and marketing company run by creator Seraphinne Vallora, it had him hooked … particularly since one in every of their A.I. fashions had whole Guess lady vibes.

Paul admits he’s unsure if it’s a eternally factor, however one factor’s clear — he’s not making selections primarily based on the backlash, or anybody else’s opinions.

Paul says Guess has all the time had a watch for the following “It” lady — and so they nonetheless love working with actual fashions. In actual fact, the following marketing campaign is all human. However on the finish of the day, he simply needed to attempt one thing new that caught his curiosity.