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Biographical dramas should stroll a positive line. They must convey the true story of a real-life individual to the display, with its fictional elaborations, in fact, and make it worthwhile and interesting to look at. Swiped, about Bumble founder and CEO Whitney Wolfe Herd (Lily James), does a few of that notably effectively. There’s by no means a uninteresting second within the movie, particularly for many who aren’t as accustomed to her story.
Director Rachel Lee Goldenberg — who co-wrote the script with Invoice Parker and Kim Caramele — explores greater than Wolfe’s rise within the tech business. It’s daring sufficient to delve into her misogynistic remedy by males, in addition to her personal remedy of girls who have been decrease than her on the tech ladder. Swiped spends nearly all of its time following Whitney’s time at Tinder, the relationship app that famously employed the swipe proper/left consumer perform.
She joins because the vice chairman of promoting and works onerous to push Tinder on school campuses. A giant a part of the app’s success is attributed to her, and it isn’t lengthy earlier than she’s made co-founder by the start-up’s head, Sean Rad (Ben Schnetzer) — a lot to the dissatisfaction of her aggressively jealous boyfriend and fellow co-founder Justin (Inform Me Lies’ Jackson White, completely suited to the position), who treats her so horribly that it drives her out of the corporate. This leads her to work with Andrey Andreev (Dan Stevens), the top of Badoo, one other relationship app.
Swiped Is not A Important Biopic, However It Will get Its Level Throughout
That every one sounds easy, and it’s, and Swiped embraces the semi-feel-good route, not in contrast to Flamin’ Hot, one other Hulu biopic that follows the alleged inventor of Flamin’ Scorching Cheetos. Goldenberg takes some liberties with the story, particularly since Wolfe Herd was nonetheless beneath a non-disclosure settlement after submitting a lawsuit for sexual harassment. The true pressure comes from Whitney’s unstable relationship with Justin, who reveals his disdain for the eye she will get — outdoors and inside the firm. It’s uncomfortable to look at as Whitney manages his outbursts, and the movie is nice at underscoring how that impacts her work surroundings.
I appreciated that the biopic tried to have conversations about privilege, intersectional feminism, and the sexist conduct that ladies can exhibit if it means getting forward. It’s solely when the misogyny begins affecting Whitney’s capability to work that she takes challenge with it, one thing Tish (Myha’la), her buddy and coworker, brings up later within the movie. These conversations are merely surface-level, nonetheless, scratching the floor of larger points. However not less than the movie doesn’t neglect them, constructing towards a pleasant full-circle ending that addresses such issues.
Wolfe Herd’s blind spots are highlighted, which makes for a extra fascinating movie than your common biopic. It isn’t very deep, and the whole lot results in an ending that ties issues up too neatly. And but there’s sufficient buildup to justify Whitney’s massive second. I didn’t stroll away from the movie feeling like I knew Wolfe Herd very effectively, however I understood her and the place she was coming from.
What the movie captures apparently effectively is the millennial thought of graduating from school, attempting to vary the world, and doing one thing extra significant than a daily job may present. It obliterates that concept, as Whitney needed to assist orphans and ended up engaged on relationship apps as an alternative. It’s a disgrace, then, that the movie barely explores that sense of disappointment that comes with going through the truth of working.
The biopic opts for a easy strategy and doesn’t deviate an excessive amount of from it. Had the movie explored its themes and Wolfe Herd’s life a bit additional, we could have gotten one thing extra complicated. There’s a lot to say concerning the tech business and its rampant misogyny, in addition to intersectional feminism. And whereas the movie doesn’t deal with it with the nuance it deserves, the very fact it’s a giant plot level is an efficient begin.
All advised, Swiped is a standard, even hopeful biopic. Lily James is nice within the lead position, as is the supporting solid. The movie loosely employs Wolfe Herd’s profession — for higher and worse — and what we get is a dramatized model of the story that will not be revelatory, however may make you are feeling good regardless.
Swiped premiered on the Toronto Worldwide Movie Pageant. Will probably be obtainable to steam on Hulu on September 19.
Swiped
6/10
- Launch Date
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September 19, 2025
- Director
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Rachel Lee Goldenberg
- Writers
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Kim Caramele, Rachel Lee Goldenberg, Invoice Parker
- Producers
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Andrew Panay, Jennifer Gibgot, Lily James
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Lily James
Whitney Wolfe Herd
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