
Photo Credit: Carol “Coco” Diggs, The Industry Highlighter
One of the most legendary groups in pop/ R&B history returned to the stage—with an explosive new twist: New Edition’s Ronnie DeVoe, Bobby Brown, Ricky Bell, and Michael Bivins joined forces once again as RBRM. The iconic, multi-platinum performers are already in full swing on the RBRM- 4 The Love Of It Tour. Greensboro was on FIRE!!! Just last Saturday Ronnie, Bobby, Ricky, and Mike hit the stage of the Greensboro Coliseum. The crowd was live, DJ Kid Capri “NEW YORK’s Finest” brought us the flava of true 80’s and 90’s Hip Hop. Mixing and scratching the hits. The Industry Highlighter was there to capture this iconic moment.

Photo Credit: Carol “Coco” Diggs, The Industry Highlighter
Playing to sold out arenas nationwide, the Grammy Award winners first made their debut as RBRM last Fall, winning praise from press and fans alike. Now RBRM is back again for 2019—with an all-new lineup of performances.
Showcasing the pop/ R&B trailblazers as never before, RBRM-4 The Love Of It brings the artists’ legendary 41-year careers to life in a whole new way. The record-shattering catalogue of hits audiences know and love from New Edition, BBD, and their individual solo acts are remixed, reimagined, and reinvigorated on stage, giving fans a fresh take on their timeless favorites.
The group’s debut tour, The RBRM Tour, which ran throughout Fall 2018, earned accolades from media around the country in its initial run last Fall. Reviewing the group’s Ontario, California show, The Precinct Reporter said, “From the time RBRM hit the staged until the house lights came on, no one was in their seat. Not even for the slow songs. The RBRM sound took the crowd back to when the NE sound was new…The RBRM concert in Ontario solidified their influence in old school music.”

Photo Credit: Carol “Coco” Diggs, The Industry Highlighter
“Backed by a live band a large crew of dancers, the group’s reinvention, which blended the biggest hits from Brown and BBD, was a win,” said The St. Louis American in their review of RBRM’s St. Louis, Missouri show. “The result was something all four could be proud of.”
Over the past four decades, Ronnie, Bobby, Ricky and Mike have left an indelible mark not only on the music industry— but on millions of fans around the world. Their standout vocals, dynamic choreography, and unstoppable stage presence helped New Edition become one of the most successful touring groups of all time. More than that, by pioneering the Boy Band craze, they created a classic sound and style that forever changed the landscape of popular music.
The artists’ legacy also includes 18 multiplatinum albums, 4 American Music Awards, a Soul Train Lifetime Achievement Award, and 14 number one hits (in addition to countless Billboard Top 20 hits).
If you missed it catch it in another city. It is definitely a great experience. Exclusive Meet and Greet and Future Beat VIP Packages are also available. For all information about upcoming shows and for all things RBRM be sure to follow RBRM on Facebook.