Rough Trade to Open New Store at Rockefeller Center

Rough Trade is opening a second location at New York’s Rockefeller Heart. The brand new retailer, Tough Commerce Under, will complement the existing Rough Trade store positioned at 1250 sixth Ave.

Tough Commerce Under is slated to open within the spring. The 4,000-square-foot area will probably be positioned on Rockefeller Heart’s rink degree instantly dealing with the forty seventh–fiftieth Streets–Rockefeller Heart subway station. The brand new retailer will characteristic new and used vinyl information, new and used CDs, artist merchandise, audio {hardware}, Blu-rays, and extra. It can additionally host all-ages in-store occasions and performances.

In a press assertion, Tough Commerce co-owner Stephen Godfroy said:

We’re extraordinarily excited to be opening Tough Commerce Under this spring, serving to us additional cater to the super demand from music lovers throughout the 5 boroughs and past. It’s clear that the ethos of Tough Commerce—to slender the hole between artist and viewers—has struck an incredible chord, right here in New York. Creating an excellent bigger mecca for the music lover is an thrilling prospect, particularly for our intimate stay occasions, the place the world’s most enjoyable artists carry out in-store for the admission of buying their new album. Creating a spotlight of counterculture in midtown Manhattan has fortunately proved to be a wildly profitable transfer, and we look ahead to creating an excellent stronger artistic group because the 12 months progresses.

Tough Commerce opened its first New York location, within the Williamsburg neighborhood of Brooklyn, in 2013. The shop relocated to Manhattan in 2021.