Alia Bhatt just lately appeared in a marketing campaign video launched by the Chandigarh division of the Narcotics Management Bureau. What was meant to be a powerful consciousness message quickly become controversy on-line, drawing sharp reactions from many customers. The criticism finally pressured the company to show off feedback on the submit, however the video nonetheless remained the discuss of social media, with many persevering with to share and react to it in numerous methods.
The clip was shared on NCB’s official X account, the place Alia urged individuals to face towards medication and help the bureau’s mission. Inside hours of being posted, the video gained traction and went viral, crossing 1.1 million views and being shared greater than 680 occasions. The caption on the submit learn, “Alia Bhatt joins arms with NCB to unfold the message of a #DrugsFreeBharat #NashaMuktBharat #azadifromdrugs”.
Alia Bhatt joins arms with NCB to unfold the message of a #DrugsFreeBharat #NashaMuktBharat #azadifromdrugs pic.twitter.com/blY2Jnxifq
— Narcotics Management Bureau Chandigarh (@ncbchandigarh) August 14, 2025
Within the video, Alia addressed the problem of drug dependancy, calling it a rising menace to people, society, and the nation. She requested individuals to help the particular marketing campaign by saying sure to life and no to medication. She additionally inspired viewers to take an e-pledge by the hyperlink or QR code supplied, stressing the significance of collective motion in combating this drawback.
The response on-line, nevertheless, was largely adverse. The submit obtained solely six feedback earlier than the reply possibility was disabled, however trolling continued by quote tweets, the place individuals didn’t maintain again their criticism. Many customers referred to as the video ironic and even humorous, with some questioning the selection of that includes Alia in such a marketing campaign, making all the dialog extra in regards to the controversy than the meant message.
On the work entrance, Alia was final seen in Jigra and can quickly be seen in Alpha and Sanjay Leela Bhansali’s Love and Warfare, the place she stars alongside Ranbir Kapoor and Vicky Kaushal. With these huge initiatives lined up, the actress continues to stay within the highlight each for her skilled decisions and her off-screen appearances.
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