As recession fears proceed to gnaw at American shoppers, there’s one sector that has been seemingly untouched by financial anxiousness: live concerts and entertainment.
Amid latest reports that just about 60% over Coachella attendees purchased tickets via a cost plan, new research have discovered that Individuals are prepared to tackle debt to snag live performance and stay occasion tickets.
The cost of concert tickets has skyrocketed lately, with Pollstar discovering that the typical price of a live performance ticket in 2024 was $135.92. These larger prices don’t seem to have dissuaded shoppers, as Billboard reports that bank card holders spent a median of $300 monthly on stay occasions between Might 2024 and April 2025.
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Gen Z concertgoers are much more prepared to spend huge on the subject of seeing their favourite artists. A Cash App survey of over 2,000 American adults, performed by The Harris Ballot, discovered that Gen Z spent a median of $2,100 on live performance tickets over the previous two yr, with 75% of Gen Z prepared to pay premium resale costs for stay reveals.
However all of that spending is past many of those younger patrons’ means, with 19% of Gen Z respondents admitting to paying greater than they will afford for live performance tickets.
“Gen Z’s ‘do it for the plot’ way of living could also be eclipsing the Millennial YOLO on the subject of spending on music-centric experiences,” mentioned Lindsay Bryan-Podvin, LMSW, Money App’s Monetary Therapist in a press release. “Whereas saving for a home would possibly really feel out of attain, a weekend pageant is doable. I really like that they’re spending consistent with their values like group, experiences, and memory-making, however I at all times encourage topping off emergency financial savings whereas saving for epic reveals.”
