While ARMYs are celebrating on social media, BTS’ agency hasn’t responded to the speculations yet. But interestingly, HYBE has opened their new branch in India, which makes the concert more of a certainty next year. Hybe India looks forward to bridging the gap between the Indian market and the global music and content ecosystem. They said in a statement, “With nearly 185 million users, India’s music streaming market is the second largest in the world, making it an ideal market for our growth strategy. The rapid rise of K-pop in India highlights the country’s potential, and we are excited to deepen our presence here.”
This move is part of HYBE’s long-term strategy to expand the reach of K-pop worldwide. Under the leadership of Bang Si Hyuk, the company is applying its Multi-home, Multi-genre strategy to major global music markets. The plan is to mix K-pop’s business model with local cultures and music preferences.
